Launch — TWENTYSIX GASOLINE STATIONS

Tonight, Octo­ber 1st 2011 Prin­ted Mat­ter and Michal­is Pichler launches the second edi­tion of Michal­is Pichler’s book TWENTYSIX GAS­OL­INE STA­TIONS at the NY Art Book fair in the lobby of MoMA PS1

This book is Michal­is Pichler’s take on Ed Ruscha, who pub­lished his ground­break­ing and highly influ­en­tial TWENTYSIX GAS­OL­INE STA­TIONS in 1963. Pichler’s ver­sion offers a more mod­ern update, examin­ing Ger­man gas sta­tions all owned by the same com­pany and all dis­play­ing the same sig­nage and archi­tec­tur­al ele­ments. At first glance, all images appear to depict the same pristine and brightly-colored gen­er­ic struc­ture, pho­to­graphed front­ally in a some­what topo­graph­ic style, remind­ing the Bech­er typo­lo­gies.

Only upon fur­ther exam­in­a­tion, aided by Pichler’s cap­tions declar­ing the dif­fer­ent loc­a­tions, does the read­er get the full extent of the joke, which is punc­tu­ated by the book’s final image: a dis­em­bod­ied hand hold­ing an excerpt from a 1969 inter­view with Ruscha in which he explains ‘the eccent­ric sta­tions were the first ones I threw out.’ The cap­tions to this last Text/​Image seem to be a riff on Ger­trude Stein.

With­in Pichler´s body of work TWENTYSIX GAS­OL­INE STA­TIONS both rep­res­ent a piece of seri­al pho­to­graphy, urb­an phe­nomen­o­logy, word­play, ambigu­ous social cri­tique and, last but not least, art his­tory Karaoke.“
 — Prin­ted Mat­ter

Togeth­er with this Prin­ted Mat­ter will also launch SIX HANDS ANDCHEESE SAND­WICH, the ulti­mate source­book fea­tur­ing an extens­ive bib­li­o­graphy of Ruscha (and Hok­u­sai) appro­pri­ations, both an artist book and cata­logue to the trav­el­ing group show fol­low-ed (after hok­u­sai), cur­ated by Michal­is Pichler and Tom Sowden, pub­lished by Zavod P.A.R.A.S.I.T.E. (Ljubljana).

MoMA PS1
22 – 25 Jack­son Ave. at the inter­sec­tion of 46th Ave.
Long Island City, NY 11101

Octo­ber 1st 2011 at 5pm