Launch — Fillip 16

On May 30th 2012 Fil­lip and Motto present a spe­cial launch event for the six­teenth issue of Fil­lip magazine with con­trib­ut­ing artist Olaf Nic­olai, writer Patri­cia Reed, and Fil­lip Asso­ci­ate Edit­or Ant­o­nia Hirsch at Motto in Ber­lin…

Col­our is a major factor in a magazine’s “shelf appeal” and Fil­lip magazine, though a pub­lic­a­tion more aligned with aca­dem­ic journ­als, has more than a few times been advised to “go col­our” in order to facil­it­ate a lar­ger sales volume. Olaf Nicolai’s pro­ject for our new issue, 2500 × Fil­lip 16, sub­verts this mar­ket pres­sure by caus­ing the magazine to be prin­ted in col­our — yet this applic­a­tion of col­our is unde­lin­eated and flows across the spec­trum of the rain­bow as well as across the page regard­less of the prin­ted con­tent. The print­ing tech­nique used to achieve this effect is called split foun­tain print­ing; with a his­tory that stretches back to the incep­tion of the art of print­mak­ing, it gained renewed cur­rency in the 1960s and ’70s as a meth­od to intro­duce col­our in prin­ted mater­i­al without hav­ing to go through the expens­ive four-plate col­our pro­cess. With its evoc­at­ive, quasi-psy­che­del­ic effect, the tech­nique was par­tic­u­larly pop­u­lar in a coun­ter­cul­tur­al con­text.

Olaf Nicolai’s pro­ject for the Intan­gible Eco­nom­ies series extends the artist’s exist­ing research interests, pre­vi­ously explored in such works as War­um frauen gerne stoffe kaufen, die sich gut anfuehlen (Why women like to buy fab­ric that feels good to the touch) (2011), and Con­sid­er­ing a Mul­ti­pli­city of Appear­ances in Light of a Par­tic­u­lar Aspect of Rel­ev­ance. Or: Can Art Be Con­crete? (ongo­ing in vary­ing formats since 2006). These works con­sider the role of col­our as an agent to activ­ate affect as a con­sumer incent­ive. Nicolai’s pro­ject for Fil­lip 16 also rep­res­ents anoth­er instance of the artist’s ongo­ing infatu­ation with print media in gen­er­al through which he con­sist­ently mobil­izes pro­duc­tion tech­niques in order to artic­u­late con­cep­tu­al con­cerns. The print­ing tech­nique used in 2500 × Fil­lip 16 causes each single copy of Fil­lip magazine’s six­teenth issue to become a unique ori­gin­al as no prin­ted copy is exactly like the oth­er. Accord­ingly, the affect­ive power of col­our in rela­tion to con­sumer beha­viour is com­plic­ated by ques­tions of value and cir­cu­la­tion vis- à-vis the unique art object.”
 — Motto

Motto Ber­lin
Skal­itzer Straße 68
10997 Ber­lin

May 30th 2012 from 7pm