Event — FW: Book Launch

FW: releases their new artist book »Gar­age« by Jan Adri­aans at Van Kran­en­donk Gal­lery in Den Haag. People who vis­ited the »Unter dem Motto« fair in Ber­lin already got the chance to had a look at the first cop­ies of this nice pub­lic­a­tion. Each book comes with one of the four dif­fer­ent colored cov­er and a DVD

»In the con­text of the exhib­i­tion ›Garages/​Paysages‹ by Jan Adri­aans and Awoiska van der Molen, Wim van Sinder­en (Fotomu­seum Den Haag) will inter­view both pho­to­graph­ers at the Van Kran­en­donk Gal­lery in The Hag­ue. Dur­ing this event Fw: will present the latest pub­lic­a­tion ›Gar­age‹ by Jan Adri­aans.«
 — FW:

»These days even black-a col­our that has a his­tory with Ford-has its own trendy name: Pan­ther Black. Oth­er col­ours in the company’s col­our palette are Hyp­not­ic Sil­ver, Tango and Frozen White. How dif­fer­ent things were at the begin­ning of the last cen­tury when the first of 15 mil­lion T-Fords rolled off the revolu­tion­ary pro­duc­tion line in Detroit. Henry Ford reportedly said that his ‘Tin Liz­zie‹ would be delivered in any col­our, as long as it was black. In truth, no one ever actu­ally heard him say these words and between 1913 and 1926 Ford cus­tom­ers could choose between Brew­ster Green, Red, Blue and Grey. Indeed, dur­ing those early years there were no T-Fords delivered in the col­our black.«
 — Andrew Mason, 2010.

The pub­lic­a­tion »Gar­age« shows work of Jan Adri­aans which he made out of the fas­cin­a­tion for the rela­tion between the car and the gar­age. The pub­lic­a­tion also con­tains a DVD with an ori­gin­al video­work of Adri­aans. The pub­lic­a­tion is prin­ted in 5 dif­fer­ent col­oured cov­ers, each of these col­ours are a trans­la­tion of icon­ic car col­ours: Morello by Cit­roen (2008), Brit­isch Racing Green by Jag­uar (1974), Cum­bria Beige by Fiat (2008), Deep Sea Blue by BMW (2009) and Pan­ther Black by Ford (1997).

Van Kran­en­donk Gal­lery
West­einde 29 · 2512 GS Den Haag (Neth­er­lands)

Wed­nes­day 22 Septem­ber 2010 at 8 p.m.

For every­body who can’t be there: you got the chance to buy the book here.

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