Event — Volk #3


I was invited to par­ti­cip­ate in the third work­shop by Volk, named “Slogo”. This work­shop is ded­ic­ated to “Art, Advert­ising and the inten­tions of art bey­ond artists” (Alex­an­der Jack­son Wyatt). The res­ults of this event will be shown on August 16th, 2013 at We make it in Ber­lin…

Par­ti­cipants: Clap Clap Club · Florent Dégé · Læti­tia Gorsy · Mor­itz Grünke
Alex­an­der Jack­son Wyatt · Paula-Mar­ie Kane­fendt · Dav­id Voss

As we are graph­ic design­er, as act­or of our visu­al land­scape, this labor­at­ory invites us to give our thoughts togeth­er on the facet of the ‘pop­u­lar’ and anonym­ous imagery: the mar­ket­ing product, the product place­ment from the 60’s till now.

Mar­ket­ing products are usu­ally com­posed by a product design (ache / clock / clothes / glasses / pen / etc.) + logo and some­times slo­gan.
We find them in bars, res­taur­ants, pub­lic places, some­times they are dis­trib­ut­ing in street as gim­micks / gad­gets. Nor­mally these products are not to sell, they are free or only exhib­it (in bars / in pub­lic places). But, now we also find this kind of products in anti­kmar­ket, second hand shops, because they are cer­tainly linked to a kind of fash­ion and kitsch myth­o­logy and have exceeded the only status of advert­ising products by being now dec­or­at­ive objects in the daily life.

So, are mar­ket­ing products para­sites, friends, false-friends? In which pro­por­tion do we have con­science that graph­ic design rocks our daily visu­al land­scape? Is mar­ket­ing design anonym­ous and para­sit­ic art? To what extent the sign­board bathes us in the city? Are we aware of our con­tem­por­ary imagery?”

We make it
Mal­plaquet­straße 17
13347 Ber­lin

August 16th, 2013 at 8pm